Fractional Marketing Director for Financial Services
Marketing that moves the
gender wealth gap.
I help female founders in financial services get visible, get leads and grow so we can close the gender wealth gap one founder at a time.
Help female founders in financial services get visible, get leads and grow — and close the gender wealth gap one founder at a time
12+ years
in financial services marketing
£18k
The average gender wealth gap. Let's close it.
Trusted by financial experts
The truth no one says outloud
You don't have a social media problem. You have a stragey problem.
You're showing up. You're posting. But the enquiries aren't coming, so you're starting to wonder if social media actually works for your business at all.
It does. The problem is almost never the posting. It's everything that should come before it.
Financial services has a reputation for boring, corporate, and sometimes stuffy marketing. Most founders either replicate that model or avoid marketing altogether because nothing they try seems to move the needle.
And it's not your fault. Generic marketing advice doesn't take into account the complexities of your industry, how service-based businesses work, the pipeline based on how your clients make decisions, or your compliance obligations.
The founders who are winning aren't posting more. They're posting with purpose. They have a strategy. A system. A message that speaks directly to the women they're here to help. And someone who understands financial services marketing from the inside leading it.
That's the difference. And that's what I do.
12+ years inside major UK financial services brands — not an agency. Not a generalist. The real thing.
Compliant and compelling aren't opposites. You don't have to choose between following the rules and having a personality.
The gender wealth gap is real. Female founders in financial services are on the front line of closing it. My job is to make sure the women who need you can find you.
WHERE I FOCUS
Strategy. Systems. Socials.
Three areas. One mission: to help you show up with confidence, consistency, and a brand that converts followers into clients.
01
Strategy
You wouldn't advise a client without understanding their goals. Your marketing deserves the same. We build solid brand foundations that reflect where you're going, who you're talking to, and what makes your ideal client choose you.
Plan with purpose
02
Systems
The right systems mean your marketing keeps working even on your busiest days. No burnout. No scrambling for content ideas at 11pm. No feast and famine pipeline. Just a rinse and repeat engine made up of email sequences, lead capture, and content that keeps your audience warm and your pipeline full without you having to do everything manually every single week.
Rinse & repeat
03
Socials
Social media is where your ideal clients are watching, deciding and choosing who to trust. But in financial services, showing up confidently means navigating compliance, knowing what you can and can't say, and making sure every post builds your reputation rather than risks it.
Most marketers optimise for visibility. I optimise for discoverability, using social search strategy to make sure you're found when your ideal client is actively looking, not just when the algorithm decides to show you.
Visible. Discoverable. Compliant.
That's the standard.
Visible & converting
WORK WITH ME
Senior marketing expertise. Without the full-time price tag.
Whether you need clarity on your strategy, expert eyes on your social presence, or a fractional CMO embedded in your business — there's a way to work together that fits where you are right now.
Start here
Social Media Audit
Not a PDF with a few tips. A proper interactive audit of your social presence — your profile, your content, your discoverability and your compliance. You'll know exactly what's working, what isn't, and what to fix first.
From £25
Quick win
Power Hour
90 minutes with a financial services marketing expert focused entirely on your biggest marketing challenge. You bring the problem. You leave with a clear plan and the confidence to act on it.
90 minutes with a financial services marketing expert focused entirely on your biggest marketing challenge. You bring the problem. You leave with a clear plan and the confidence to act on it.
£180
Most popular
Strategy VIP Day
A 4-hour done-with-you intensive that builds your complete marketing foundation from the ground up. Your strategy, your messaging, your lead magnet, your funnel. All done together in a single focused day. You leave with everything you need to market your business with clarity and confidence.
£997
Pay in full and get a free social media audit included.
Retained
Fractional Marketing Director
Senior marketing leadership embedded in your business on a monthly retainer. I set the strategy, lead the execution, manage your platforms, grow your audience, generate leads and report on what's working including social search and discoverability. You focus on your clients. I build the engine that finds them.
From £1,000/month
Minimum 3 months then rolling.
Coming 2026
AdS Management - Done for You
Full-service LinkedIn, Meta and Google ad campaigns for financial services founders ready to scale with paid media. Audience, strategy, copy, creative, optimisation, budgets and reporting — all handled.
The process
Visibility. Nurture. Convert.
Everything I do with you is built around this three-part framework. Because great marketing isn't just about being seen, it's about building the trust that turns followers into clients.
01
Visibility
Show up in the right places, saying the right things and in a sustainable way. We build a presence that puts you front and centre for the women already looking for someone exactly like you.
02
Nurture
Build relationships before the sale. You're already doing this face - face and your marketing can follow the same process. Through content, email and social, we keep you warm in the minds of your ideal clients so when they're ready, you're the obvious choice.
03
Convert
Turn warm audiences into paying clients so that when the life event happens that triggers their need, they know where to go. Clear calls-to-action, rinse-and-repeat systems, and messaging that speaks directly to your audience's goals.
Jenn Snowden
Fractional Marketing Director
About Jenn
Breaking the mould in
financial marketing.
Financial services marketing is my jam and has been for 12+ years. Working with industry giants and scrappy start-ups alike, my experience spans traditional and digital marketing and is always focused on what makes people stop and trust.
But here's why I do this work: the gender wealth gap is real, it's persistent, and it doesn't have to be. Female founders in financial services are on the front line of changing that. And not just for this generation, but the ones that come after too. It really is that big. My job is to make sure the women who need you now can find you and feel seen when they do.
12+ years inside major UK financial services brands
Thousands of assets created: from sales pages to award-winning campaigns
Supported brands including Broker Network, StepChange Debt Charity and SimplyBiz
Specialist in compliant, values-aligned content that converts
On a mission to help close the gender wealth gap, one founder at a time
KIND WORDS
Real results from
real founders.
“Jenn helped us to create a strategy and social media objectives to give us some direction in terms of content before taking over our social media. We wanted to make sure we were posting content that's valuable to our audience. The result has been over a 100% increase in engagement, particularly on Linkedin.”
Brand Financial Training
Jennifer Dugdale, Managing Director
"Fantastic work ethic and approach to the job in hand.
Money Saving Advisors
Lawrence Howlett
The process exceeded my expectations. With your financial services background, you just get it, and the depth of your support, along with how tailored the strategy felt to my business, made it excellent value for money. I feel more intentional in how I show up, and I’ve found the whole process genuinely worthwhile.
Bloom Financial Planning
Suzanne Ward DipPFS Cert CII(MP)
Free Marketing Know-How
No-BS marketing for
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READY WHEN YOU ARE
Let's make your marketing
impossible to ignore.
Whether you're starting from scratch or ready to scale, there's a way to work together that fits. Drop me a message and let's find out.
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