Marketing Strategy Support
for women in financial services
With over 10 years financial services marketing experience, you get my expert eyes on your business and a complete and personalised marketing blueprint so you’ll never stare at a blank page wondering what to write again, or questioning where your next lead is coming from.
You're incredible at what you do - there's no doubt about that. Your clients rave about the work you do and the big impact you have on their lives.
But you struggle to bring that same level of "OMG, you have to work with her!” energy to your marketing to get more people buying your services.
The truth is, you're showing up daily, but you have no clue 'wtf' you're supposed to do to keep your marketing compliant and bring in those consistent enquiries. You're frustrated, closer to burnout than a breakthrough, and wondering if it's worth your time and effort. By the end of our session, you’ll have a:
personalised strategy that you can confidently implement
12-month personalised content calendar,
3-month tactical planning
sustainable content system.
If you're ready to go from randomly posting to strategic marketing that fills your pipeline, you're in the right place.
But why a marketing strategy?
Having a marketing strategy is essential for every business, no matter what stage you're at, or your business model.
You wouldn't dream of advising a client without first understanding their problems, needs, challenges, goals, resources or what's happening in the market.
It's time to treat your marketing the same way and supercharge your strategy.
We’re not just running through generic marketing advice in our strategy session. Together, we’ll work through my dedicated workbook, based on my 10 years’ of experience helping other financial services businesses create and implement winning strategies.
We’ll uncover and capture your unique story, values, and business goals in your own words and helping to uncover your best messaging. By the end, you'll have a completely customised strategy document that reflects YOUR voice and YOUR specific market position in financial services.
“Jenn helped us to create a strategy and social media objectives to give us some direction in terms of content, so that we could make sure we are posting content that's valuable to our audience. The results of this has been over a 100% increase in engagement, particularly on Linkedin.”
Financial Services marketing is a minefield.
But it doesn’t have to be.
I get it. When you started your business you didn't sign up to be a content creator, designer, copywriter, or sales director. I help my clients take the 'wtf' out of financial services marketing. I use simple frameworks that help you translate your expertise so you can clearly and confidently articulate why you're the right choice for your ideal clients.
We'll put into words those intangible benefits, like the confidence, clarity, and security your clients gain and, most importantly, using language/stories that resonate deeply with your ideal clients.
Expert-led women in financial services, & B2B service providers
I see you…
You're ambitious and passionate about the work you do
But you don't know how to turn that passion into practical action when it comes to marketing your business and seeing the results you want.
You're showing up on social media
But you're posting without a plan, struggling to get eyes on your content, and don't know how to use social media to bring in sales enquiries.
You're overwhelmed by choices
Should you be focusing on Reels? Start a YouTube? Or a Podcast? You don't know what the answer is. And other marketers don't understand the complexities of operating in a regulated environment, and you don't have time to bring them up to speed them.
You're required to provide clear communications
As part of the Consumer Duty, your customer communications have to be clear to understand, and you don't struggle with this part, but you're concerned they're not engaging your audience enough.
You're ready to scale
You've taken the business as far as you can with your knowledge and referrals, but it's no longer bringing the results you want. It's taking too much time and it's taking you away from providing value for your clients.
Introducing the marketing strategy sessions
Leverage your expertise to attract consistent enquiries with a personalised marketing strategy and blueprint that will keep serving you long after our session is over.
During our half-day session, you'll experience that lightbulb moment where suddenly it all falls into place. In financial services, you ARE the product, which means your clients aren't buying a pension or investment plan, they're buying YOU, your expertise, and your guidance. It's not about the end financial product they receive, but the journey, support, peace of mind, and trusted partnership you provide along the way.
With your messaging elevated and aligned, your goals mapped out for the year ahead, and the tools you need to make the planning and practical action feel like a breeze, never stare at a blank page wondering what to write again. Every marketing decision becomes easier because you have a clear filter: "Does this align with my strategy?" It's like having me as your marketing consultant on retainer, but captured in a document you own forever.
It’s time.
No more confusing messaging. It’s time for crystal clear positioning.
No more hiding behind generic advice and educational content. It’s time to shine a light on YOU and create content that reflects how passionate you are.
No more inconsistent posting. It’s time for strategic content that’s aligned with your goals and speaks directly to your ideal client.
No more wasting time on people who’ll never buy. It’s time to use your marketing to do the heavy lifting and bring in consistent enquiries from people you want to work with.
I only take on 2 strategy sessions a month to ensure each client gets my full attention and expertise so don’t wait to book.
Money Saving Advisors
“I wouldn't hesitate to recommend Jenn as her expertise is fantastic and she's been such a pleasure to work with. I have really high hopes for what we can achieve together moving forwards, and I look forward to seeing even more impact on our business pages!"
What we cover in your strategy session?
Here’s your agenda for the day:
Kick-off and get to know your business
Marketing foundations (the who, what, why and how of your business)
Values, mission statement, beliefs and unique skillset and expertise
Content pillars
Goals
Understanding your ideal customer
Competitors
Content planning, creation, and repurposing
Within 2 weeks of our session, here’s what you’ll get:
Your completed and personalised marketing strategy workbook (done by me), capturing all the insights and expertise from the day
My marketing frameworks, from writing customer-centric copy to sustainable social media practices, that you’ll own forever and can refer back to whenever you need a guiding hand
A 12-month personalised content calendar giving you a clear view of the road ahead
A 90-day tactical plan helping you easily put everything you’ve learnt into action without the overwhelm
If you don't feel you have a clear content strategy and feel confident about your next 90 days of marketing within 4 weeks of our session, I'll work with you until you do.
Want a sneak peak?
MASTER your marketing foundation
Simply put, your marketing foundations are the who, what, why, and how of your business.
They're totally unique to you, meaning they'll make you stand out online and can't just be replicated by your competition.
Your brand is built on these key foundational elements, but they’re often overlooked when you’re starting your business because you need to focus on other priorities.
But without clarity and confidence in them, your brand won’t be able to support your business growth.
This is by far my most popular freebie and has helped hundreds of business owners.
Why Jenn?
Marketing is my jam. I've spent over a decade working in financial services marketing, creating marketing that connects technical expertise with customers without ever compromising on regulatory standards.
In that time, it also became very clear that women were being left behind, through no fault of their own. And that won't do.
Snowden Marketing is fuelled by my passion to use my expertise to help expert-led women entrepreneurs in financial services to make more money, help even more people, and end the gender equity gaps.
Financial services marketing shouldn't be a minefield. More people need access to good quality advice, services and products. I've created this service to help you navigate the complexities of operating in a regulated environment and still leverage your expertise to build a connection with your audience - the easy way.”
Your Investment
PAY IN FULL
£900
Half-day online workshop
Bespoke marketing strategy for your business
12-month content calendar
Content planning templates and frameworks
Pay in full bonus: Audit worth £750
2-MONTH PAYMENT PLAN
£450 X 2
Half-day online workshop
Bespoke marketing strategy for your business
12-month content calendar
Content planning templates and frameworks
How to create a killer marketing strategy.
Check out my YouTube channel if you want more in-depth advice on creating the best strategy for your business.
Let’s work together.
Interested in working together on your marketing strategy? Fill out some info and we will be in touch shortly.