“I just need more enquiries.”

I hear it all the time. And yes, creating content and being more visible is part of that. But posting more without a plan doesn't fix what’s broken. 

It’s just a quicker road to burnout.

This week I was reminded that even as a Fractional Marketing Director, I'm not immune to shiny marketing syndrome. Here's what happened when I compared my business to another marketer's Instagram - and the valuable lesson it taught me about authentic expertise vs. surface-level polish.

Your website is talking to the wrong island. Most financial services founders write about what they do instead of where their clients want to go. The Island A to Island B framework transforms your copy from boring features into compelling client journeys that actually convert. Learn why frameworks beat templates and how to make your audience feel truly understood.

When this financial services founder approached Snowden Marketing, her social media felt like throwing content into the void. Despite posting consistently, engagement was minimal and wasn't converting into business enquiries.

Like many female founders in financial services, she faced multiple challenges: missing YouTube's opportunity to reach younger audiences, feeling reluctant to create sales posts despite having incredible services, and failing to utilize lead magnets to nurture prospects.

After 12 months of strategic collaboration, she achieved a 100%+ increase in engagement, successfully launched on YouTube, increased conversion rates through strategic sales content, and built an active lead nurturing system driving consistent enquiries.

This case study reveals the complete transformation process - from competitive analysis and positioning to platform expansion and sales confidence building.

You're showing up consistently and creating content, but is your Instagram turning browsers into clients? This 5-point audit reveals the strategic tweaks that transform your profile from digital brochure into client magnet.

This comprehensive guide reveals the psychology-based content framework that's helped dozens of female financial advisors transform their marketing from generic educational posts into conversion-focused content that attracts premium clients. Learn how to systematically map your ideal client's emotional journey and create marketing messages that feel like mind-reading

Why do we give ourselves permission to be bad at karaoke?

In fact, the worse you are, the more fun it is! No one expects perfection. We just get up there, belt it out, and enjoy the moment. So why don’t we give ourselves that same grace when it comes to marketing our businesses?

Struggling to write engaging content for your financial services business?

You’re not alone. Most female founders in finance didn’t sign up to be full-time marketers.

But clear, confident copy is key to attracting and retaining clients.

Are you stuck in the marketing feast and famine cycle? This blog offers essential tips for female founders in financial services to achieve consistent marketing success. Learn how to:

Understand and target your ideal clients.

Create sustainable and effective marketing efforts.

Make your message clear and compelling.

Ready to break free from the cycle and boost your sales? Discover actionable insights and free resources tailored to your needs.

You are the magic in your business. Understanding and harnessing that magic is what will power your organic growth. In this blog, we explore the fundamentals of organic and discover how my upcoming monthly membership, "Essentials for Organic Growth," can be your guide on this transformative journey.

When it comes to marketing your business, here are five basics you need to understand if you want to reach your big business goals with ease.

I’m on a mission to help female founders, like you, by taking the ‘wtf’ out of marketing, so you can make more money and help even more women. I’m not here to gatekeep my knowledge so let me share the secrets to achieving your business goals.

In the fast-moving world of financial services, where competition is fierce and customer trust is paramount, content marketing can be a game changer for your business.

Don’t let previous stereotypes hold you back when it comes to showing up for your business and getting the visibility you need. Just because it’s always been done a certain way doesn’t mean it has to stay that way.

It’s true that money really is the last taboo, especially for us Brits. In fact, a recent study by Intuit revealed that Gen Z would rather discuss topics such as politics and sex instead of their finances.

I was listening to a podcast earlier this week which talked about finding joy in the little things every day. And it got me thinking about that spark of joy you can find in everything when you first start your business, even the most mundane tasks.

Have you lost that joy when it comes to marketing your business?

Your strategy document will shine a light on your strengths, your power, and your purpose (yes, you have all of those things in abundance). This clarity will trickle down into all your marketing, helping you to get comfortable selling and attract your ideal clients – so keep it close by.