The Complete Marketing Engine Build

Transform your marketing in 6 months into a strategic, scalable and sustainable system that leverages your expertise to bring in high-quality leads

You’ve grown your business from the ground up and built something incredible for your clients. You’re ready to level up and step into your next chapter as a founder. New services, thought leadership, leveraging your personal brand, and multiple revenue streams. You have BIG ideas about what’s next – and I’m already excited for you!

But here’s what’s holding you back…

Your current marketing was built for where you were, not where you're going. It can't support the scale of business you're ready to build and you don’t have the time or expertise to execute this solo.

This is where I come in. I don’t just help women with their marketing. I build complete marketing engines designed to support them to scale to their next level of business.

I'm Jenn, a Fractional Marketing Director with 10+ years of experience marketing financial services products, launching propositions, and creating award-winning campaigns at scale. I’m passionate AF about helping women in financial services to leverage their expertise so they can reach more women, make more money, and help abolish the gender equity gaps.

The real problem: Your marketing has no engine

The problem isn't that you're doing these things wrong. The problem is you don't have a marketing engine, just individual parts. So, when you focus energy into one area, it doesn’t build momentum across the whole journey, and that’s what’s missing to get consistent results.

What I see founders in financial services doing:

·      Showing up online weekly with no idea what to say to stand out or how to execute effectively

·      Believing that just "being there" consistently will magically deliver results (I don’t need to explain the magic of compounding to you)

·      Ad-hoc, tactical marketing without strategic direction (honestly, who has time for this)

·      Great ideas dying in notes apps because perfectionism keeps you stuck while competitors move faster

·      Generic content that sounds like everyone else because you haven’t unlocked your unique point of view

·      Marketing that takes too much time away from what you do best without delivering results

The missing piece: The strategic systems that support scaling

Marketing results don’t just happen. If you’re ready to scale, you need to start treating your marketing like any other strategic business area and ensure you have the right tools and systems in place.

• A foundational strategy to support growth by defining how you position yourself, articulating your value, and ensuring your actions are getting you closer to your goals.

• Clarity and confidence in your messaging that make showing up online easy and intentional

• Creating marketing and conversion events that actually generate quality enquiries

• Standing out authentically while staying compliant

• Automated systems that mean your marketing is working hard while you focus on what you do best

• Having expert guidance so you stop wasting time trying to figure it out and second-guessing everything you do

• Hands-on support that ensures your ideas aren’t let down by the execution

The complete marketing engine transformation

In financial services, it's not hard to stand out because most businesses aren't investing in their marketing when they should be. While others hesitate, smart founders invest in the transformation that scales their business.

Will you be one of them?

For the next 6 months, we’re going to lock in and transform every aspect of your marketing, going from ad-hoc, tactical actions to a sustainable, automated, powerful client-generating machine.

Get ready to go from this:

To this:

·      Ad-hoc, tactical marketing without strategic direction

·      Hiding behind generic content so clients can’t see how amazing you are to work with

·      "My reach has dropped off, now what?" and I don’t know what to do to correct it

·      Marketing taking too much time without results

·      Confusing messaging that leaves potential clients confused on what to do next

·      Behind-the-scenes gaps in your systems limiting your ability to scale

·      Complete marketing engine that works in the background

·      Clients who are EXCITED to work with you before you even speak

·      Systems that deliver aligned prospects who are pre-sold on your value

·      Marketing that scales with your growth ambitions

·      Crystal clear positioning that makes you stand out

·      Automated processes that continue working after our partnership ends

 How we build your complete marketing engine

  • Complete Marketing Review

    • Deep dive into every aspect of your current marketing and comprehensive data analysis (not just a surface audit)

    Strategic Blueprint Workshop

    Half-day intensive session covering:

    • Marketing foundations that make everything else work

    • Ideal customer clarity (so your message resonates perfectly)

    • Competitor analysis to find your unique positioning advantage

    • Messaging pillars that sound authentically YOU

    • Funnel design that guides prospects to becoming paying clients

    Your Comprehensive Strategy Document

    • Complete marketing blueprint - your roadmap for everything that comes next

    Strategy Refinement Call

    • Review and adjust to ensure the strategy feels authentically you and aligns with your business goals

  • Quick Wins Implementation

    • Social profile optimisation for maximum discoverability

     

    Strategic Content Takeover

    • I handle your social posting with strategic direction and professional design assets

     

    Deep infrastructure build

    • Website copy that showcases your brilliance and connects with ideal clients

    • Sales materials that convert prospects into paying clients

    • Email funnels that nurture relationships and drive enquiries

    • Lead magnets that attract your ideal audience

    • Systems for consistent client testimonials and social proof

     

    Monthly Performance Reporting

    • Data-driven insights and optimisation recommendations

  • Now that the foundation is solid and the content is flowing, we focus on scaling systems designed to create a friction-free customer experience and give you more valuable time back.

     

    Conversion Events Setup

    • Quarterly events (webinars, workshops) designed to attract and convert ideal customers

     

    Marketing Automation Systems

    • Sustainable processes that run without your daily input

     

    Final Engine Optimisation

    • Complete marketing system fine-tuning for maximum performance

     

    Complete Knowledge Transfer

    Full strategic blueprint and system handover - you understand exactly how everything works

Why you need a marketing engine

This is for you if…

  • You're ready to invest seriously - Marketing isn't a nice-to-have expense, it's a growth investment that will transform your business

  • You have a scaling mindset - You want to take your business to the next level and understand that it requires strategic marketing alignment

  • You're growth-focused - You know that scaling requires every part of your marketing to work together toward clear goals

  • You value client experience - You understand that exceptional marketing delivers better client experiences from the first touchpoint to generating referrals (this is why your marketing is an engine, not a funnel)

  • You're a strategic thinker - You want smart, scalable solutions that deliver consistent results, not quick fixes that create more problems

  • You're established but ready to scale - You have a solid foundation and are ready for the marketing transformation that supports serious growth

Your Fractional Marketing Director

Expertise and Implementation without hiring full-time support

  • 10 years of financial services marketing experience on your team

  • Senior marketing director-level insights, strategy and implementation

  • Proven proposition marketing expertise (often overlooked but vital if you want to successfully launch new offerings)

  • Deep compliance understanding that keeps you safe while being bold

  • Data-driven approach - strategic pivots based on insights, not guesswork

Strategic transformation

 

  • Complete marketing overhaul vs. ad hoc fixes that deliver fragmented client experiences

  • Board-level insights and fractional marketing director partnership

  • Authentic messaging that sounds like YOU, not generic financial services content

  • Crystal clear positioning that makes you stand out in a crowded market

  • Scalable foundations designed to support every element of your growth ambitions

Time and business impact

 

  • Get valuable time back to focus on clients and business growth

  • Transform your expertise into consistent, high-quality client enquiries

  • Stop hiding your brilliance – get an expert outside perspective to shine a light on how amazing you are

  • Systems and processes that continue generating results after our partnership

  • Marketing engine that scales with your ambitions and supports serious growth

 

Implementation and systems

 

  • Done-WITH-you approach ensuring complete knowledge transfer (I’m not about gatekeeping my knowledge)

  • Sustainable, automated systems that work without your daily input

  • Monthly data reporting and strategic optimisation to keep building on momentum

  • Complete transparency - you understand why every decision is made

  • Integrated approach where all marketing elements work together strategically

Your investment

Pay in full

£10,000 for 6 months of 1-1, personalised and strategic marketing transformation.

Spots are limited

This is 6 months of deep collaboration and building to ensure you have everything you need to meet your next level in business which is why I only take on 2 Marketing Engine Build clients each quarter.

Applications are open for September 2025 now.

Payment options

2 payments of £5,000

6 monthly payments of £1,667

What this replaces

  • A Marketing director salary: £50,000 - £120,000+ annually

  • Agency retainer: £3,000-£15,000 monthly retainers

  • Strategy consultant: £5,000+ for strategy alone

  • Implementation team: £2,000-£4,000 monthly

  • Your investment: £1,667/month for complete transformation

Optional Ongoing Partnership

After your 6-month transformation, I can continue to implement all of your marketing at a reduced rate for you, ensuring your results continue to compound. £1,200/month for continued momentum, including email marketing, blog content, social media (including video) management, and new service launch support.

“I'm not ready for this level of investment..."

I get it. £10k feels significant. But what's the cost of staying invisible?

·      Lost clients who choose competitors who have half your expertise because they can't find you

·      Revenue plateau because your marketing can't support growth

·      Time wasted on marketing tasks that don't move the needle

·      Missed opportunities while you figure it out alone

What would your business and life look like if you had a full book?

 Let’s put this into perspective. What would happen to your business if, over the next 12 months, you attracted 5 more ideal clients who were excited to work with you?

If each client is worth £5,000, that's £25,000 in additional revenue. Your investment: £10,000. Your return: £15,000+ in year one alone.

But your marketing engine doesn’t stop after 12 months; your efforts will compound over time. You're not just buying clients. You're buying the system that generates them consistently, year after year.

In 6 months, you’ll have… 

  • A complete marketing engine that effortlessly generates consistent enquiries

  • Crystal clear positioning that makes you the obvious choice to any potential clients

  • Automated systems working in the background, giving you more time to focus on clients

  • Content that does the heavy lifting for you, converting aligned prospects into excited paying clients

  • Scalable foundations that supports your biggest business dreams

  • A complete strategic blueprint that’s yours to own forever and unifies every area of your marketing

"Jenn helped us create a strategy and social media objectives that gave us direction for valuable content. The results have been over 100% increase in engagement, particularly on LinkedIn."

Jennifer Dugdale, Brand Financial Training

Jennifer went from random posting to having a strategic marketer on her team to create content that drives real business results. Her marketing now works for her business goals instead of just keeping her busy, meaning she has time to focus on other areas to develop and a reliable partner she can come to for the execution that gets results.

The results you can expext

Ready to build the business of your dreams?

The Complete Marketing Engine Build is for established female founders in financial services who are ready to stop playing small and scale through strategic marketing transformation.

P.S. If you’re not sure this is right for you, let’s talk. We’ll discuss your gaols, challenges, and whether this transformation aligns with where you want to take your business. No sales pitch. Just honest guidance on your best next step.